Speciality coffee · Eastern Cape

Speciality Coffee. Born on the Wild Coast.

Wild Coast Roast is a speciality coffee brand from the Eastern Cape, created for people who appreciate great coffee without the pretence.

The Hole in the Wall, the rock arch off Coffee Bay on the Wild Coast, seen across a pebble beach
  • Roasted for consistency
  • Wholesale, hospitality and corporate
  • Whole bean and ground
  • Proudly Eastern Cape
Rock pools and clear turquoise water below a pebble shore on the Eastern Cape coast

A South African speciality coffee brand

From the Wild Coast.

Wild Coast Roast was born in East London, on a stretch of the most beautiful Eastern Cape shoreline where the wild still feels close.

There is something different about this place. The beaches, cliffs, plant life and open ocean have a way of slowing things down. For a place that can feel wild and untouched, there is an unexpected sense of peace.

Wild Coast Roast is our expression of that feeling — speciality coffee created here, for people who value quality, consistency and connection.

Every cup has a story.

Read our story
Dark Tide pack, dark roast
Amber Shore pack, medium-dark roast
First Light pack, medium roast

Signature Range · Coastal Collection

Three roasts. Three stories. One Wild Coast.

Our Signature Range is a journey through three different roast profiles. Each blend has its own character, but all three share the same WCR approach: speciality coffee, carefully roasted for consistency and designed to be enjoyed without the pretence.

Formats

Whole beanGround

Packs

1 kg500 g250 g80 g hospitality sachets

Why Wild Coast Roast

Premium without the pretence.

We care about great coffee. We make speciality coffee approachable, enjoyable and easy to share.

  • Roasted for consistency

    Good coffee should taste good every time.

    Our coffees are developed and roasted with consistency in mind, giving hospitality and business customers a product they can rely on.

  • Supply you can plan around

    For hospitality, coffee is part of the experience — and running out isn’t an option.

    We are building WCR around dependable supply, practical pack formats and relationships with customers who need consistency.

  • Proudly Eastern Cape

    Wild Coast Roast was born in East London.

    The Wild Coast is not simply a design inspiration for us. It is home, and the place where this brand began.

A French press and cups of coffee on a walnut table beside a pack of Amber Shore

For business

Coffee for your guests.

The coffee you serve is part of the experience you create for your guests. We work with hospitality and business customers who value speciality coffee, consistency and a thoughtful approach to the people they serve.

A mug of black coffee on an oak kitchen counter beside a pack of Dark Tide

For home

For your kitchen.

Whether you’re starting the day with a quiet cup or sharing coffee with family and friends, Wild Coast Roast is made to be enjoyed.

Brewing Change

Good coffee should brew positive change for communities.

Brewing Change is Wild Coast Roast’s commitment to building something beyond the coffee itself. Our first focus is the development of a coffee ecosystem in East London — creating opportunities for young people to gain practical barista training, experience and exposure to the coffee trade.

  • Building the coffee ecosystem

    Barista training and practical coffee-industry development for young people in East London.

  • Connecting the journey: the Wild Coast Roast Trail

    Discover the people, places and businesses that are part of the Wild Coast Roast story.

Hospitality & trade

Let’s brew something together.

Tell us a little about your business and what you’re looking for, and we’ll get back to you.

Trade Enquiry